Outfox Energy is a family-owned energy supplier based in Leicester. It launched in 2017 as Outfox the Market and rebranded to Outfox Energy in June 2025. It now supplies around 185,000 homes across Great Britain.
Outfox is known for competitive prices and a simple, digital-first service, with accounts managed online or through its app. It's also one of the best-rated suppliers for customer service, and it currently tops the Citizens Advice league table.
Outfox Energy is a small supplier with big customer service scores. It's ranked 1st by Citizens Advice and rated 4.8 out of 5 on Trustpilot. It's a good fit if you pay by Direct Debit and are happy to manage your account online, but it doesn't support prepayment meters and isn't the greenest option.
| Company detail | Outfox Energy |
|---|---|
| Founded | 2017, as Outfox the Market |
| Founders | Keith and Maria Bastian |
| Based in | Leicester |
| Customers | Around 185,000 |
| Trustpilot | 4.8 out of 5 from more than 56,000 reviews |
| Citizens Advice rating | 4.03 out of 5, ranked 1st |
| Which? customer score | 73%, joint 8th out of 17 energy companies |
| Prepayment meters | Not supported |
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You can contact Outfox by phone, email or web chat. For a complaint, use the same details and ask for it to be logged as a complaint.
| What you need | How to get in touch |
|---|---|
| Customer services (freephone) | 0800 103 2702 8:30am to 5pm, Monday to Friday 9am to 2pm, Saturday Closed Sunday |
| hello@outfox.energy | |
| Web chat and account | outfox.energy or the Outfox app |
Below is a list of live tariffs from Outfox Energy available to switch to today.
| Tariff Name | Electricity Unit Price | Electricity Standing Charge | Gas Unit Price | Gas Standing Charge |
|---|
For comparison purposes, energy prices shown above are based on average usage figures only. Prices may vary depending on the region you live in and your own gas and electricity usage. To see the best energy deals for where you are, run a gas and electric comparison today.
Outfox offers a small range of tariffs, all paid by Direct Debit.
| Tariff type | What you get |
|---|---|
| Fixed | Your unit rates and standing charges are locked in for the length of the deal. Exit fees of £75 to £100 per fuel apply if you leave early. |
| Standard variable | Prices move with Ofgem's price cap. No exit fees. |
| Tracker | Guaranteed to be 5% cheaper than the price cap, with prices changing when the cap does. |
| EV tariff | Cheaper off-peak electricity for charging an electric vehicle at home. |
| Smart Export Guarantee | Payments for electricity you export to the grid from solar panels. |
On a prepayment meter? Outfox doesn't currently support prepayment meters, and it only installs smart meters in some parts of the country. See our prepayment meter guide for suppliers that do.
Outfox scores 4.8 out of 5 on Trustpilot from more than 56,000 reviews, which is rated "Excellent". Around three quarters of reviewers give it five stars.
It's good to see that Outfox also responds to its poorer reviews to help resolve customers' problems.
Outfox is ranked 1st in the Citizens Advice energy supplier league table, with a rating of 4.03 out of 5.
| Citizens Advice measure | Outfox Energy |
|---|---|
| Overall rating | 4.03 out of 5 |
| Average call waiting time | 1 minute 4 seconds |
| Emails answered within two days | 100% |
| Complaints per 10,000 customers | 17.9 |
Which? gives Outfox a customer score of 73%, placing it joint 8th out of 17 suppliers, and an overall score of 71%. It isn't a Which? Recommended Provider.
| Which? category | Rating |
|---|---|
| Customer service | 2 out of 5 |
| Ease of contacting | 3 out of 5 |
| Value for money | 3 out of 5 |
| Clear statements | 3 out of 5 |
| Accurate payments | 3 out of 5 |
| Help for vulnerable customers | 7 out of 10 |
| Smart meters | 8 out of 10 |
| Sustainability score | 5% |
Outfox also won two awards in the Small Supplier category at the 2026 Uswitch Energy Awards.
Outfox Energy is an independent, family-owned company set up by Keith and Maria Bastian. It's run from Leicester and isn't part of any larger energy group.
In December 2022, Ofgem stopped Outfox from taking on new customers while it reviewed the company's finances. The restriction was lifted in June 2023. The following month, Ofgem fined Outfox £1.8 million for repeatedly failing to provide the financial information it had asked for. It has continued to supply customers throughout.
The electricity we use is generated from a mix of fuels, such as gas, nuclear and renewables like wind, water and solar. The share of each fuel that makes up a supplier's electricity is known as its fuel mix.
Around 40.8% of Outfox's electricity is from renewable sources, backed by Renewable Energy Guarantee of Origin (REGO) certificates. Its tariffs aren't 100% renewable, and Which? gives it a sustainability score of 5% as it doesn't generate its own renewable power. If a greener supply matters to you, see our guide to green energy.
Here is Outfox Energy's electricity fuel mix:
| Supplier | Coal | Gas | Nuclear | Renewable | Other | CO2 (g/kWh) | Nuclear Waste (g/kWh) |
|---|
Outfox could be a good fit if:
It may not suit you if you're on a prepayment meter, want a 100% renewable tariff, or need a smart meter and live outside the areas where Outfox installs them.
Switching is simple with The Energy Shop. Enter your postcode to start an energy price comparison, and have a recent bill handy so we can use your actual usage. Choose the deal you like and we'll handle the switch. Switches typically complete within five working days, and there's no interruption to your supply.
Yes. Outfox the Market rebranded to Outfox Energy in June 2025. It's the same company, and existing customers didn't need to do anything.
No. Outfox doesn't currently support prepayment meters, and customers pay by Direct Debit.
No. Around 40.8% of its electricity is from renewable sources, backed by REGO certificates.
There are no exit fees on its standard variable tariff. Fixed tariffs have exit fees of £75 to £100 per fuel if you leave before the deal ends.
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Last updated: 29 September 2026. Switches typically complete within five working days, and there's no interruption to your supply.
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